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not configured Products - Studio 44




Gently cleanse and moisturize hair while protecting hair colour vibrancy with this luxurious, concentrated daily hydrating system. ZeroSulfate formula with the exclusive AntiFadeComplex infuses hair with essential hydration to protect and moisturize colour-treated hair.



Introducing New Strength Cure system for micro-scarred, colour-treated, damaged hair. Formulated with our exclusive Asta-Repair™ including Astaxanthin, a powerful antioxidant, the luxuriously creamy formulas help heal and provide the perfect balance of strength and velvety softness.



The New Pure Volume Shampoo and Condition are formulated with the latest technology to provide magnificent volumizing results. The new Shampoo offers deeper cleansing to remove volume-inhibiting impurities. The new Condition replenishes without heavy moisturizers that can weigh down fine hair. When used together, they provide better volume with a lighter formula with Pureology’s signature colour protection.




Pureology introduces the first collection of styling products created exclusively for colour-treated hair: New Colour Stylist protects hair with the Keravis-infused Strengthening AntiFadeComplex® while enhancing haircolour’s beauty with every use.

100% Vegan formulas with Lipid Extracts of coriander, camelina and olive oil boost shine and softness, for radiant colour and stunning style. If you love your haircolour, choose no other.



Introducing COLOUR FANATIC™, a first of its kind multi-tasking hair treatment system that provides 21 essential benefits to prime, protect, and perfect colour-treated hair.

Combining the exclusive AntiFadeComplex with Fennel Seed extract and a natural blend of camelina, coconut and olive oil, this system protects and strengthens for longer-lasting, perfect-looking colour every day.




Pro Fiber is a personalized treatment system based on the level of hair damage.  There are four different systems that cater to your hair’s needs.  The treatment is initiated in salon and re-activated by you at home prolonging the results to infinity.  Pro Fiber is a revolutionary treatment with nothing comparable to it on the market.  Ask your stylist for more details today!


Smartbond is an additive to be used with haircolour or lighteners to strengthen the bonds in the hair and prevent breakage and damage.  The colouring service is followed by a luxurious conditioning treatment leaving your hair feeling healthier, shinier, and stronger than ever!  Take the conditioner home to keep the results going between services!